Agrotourism-Rural Tourism is a mild form of sustainable tourist development and multi-activity in the domain of agriculture, having the following objectives:

- To contribute to the visitor's acquaintance with the countryside, the agricultural occupations, the local products, the traditional cuisine and the residents' daily life and routine, as well as the area's cultural elements and authentic features.

- To bring visitors closer to nature as well as to the rural activities, allowing them to participate, be entertained and feel the joy of touring, learning and discovering.

- To mobilize the country's productive, cultural and developing forces, thus contributing to the perennial environmental, economic and social development of agriculture.

Agrotourism, when carefully planned and well organized, has proved to be one of the most effective tools for preserving an area's proper identity over the years. This may be explained by the fact that, in this form of tourist development, the competitive advantage of a certain area is actually comprised of the area-specific features which rely on the preservation and promotion of its local particularities.

Businesswise, agrotourism constitutes the link between the primary and the secondary sector with the tertiary sector. In other words, between the production of agricultural and cattle-breeding goods and manufacture, with the provision of services and tourism. It thus generates, supports and strengthens the local market, providing new job opportunities, a supplementary income to agricultural families and households, and discouraging the migration of rural population.

The categories of businesses pertaining to the domain of agrotourism are summarized below:

• Agrotourist accommodation

• Outlets / Exhibitions of agrotourist products

• Agrotourist catering and recreation facilities

• Tourist offices which undertake the organization or implementation of various projects on outdoor activities and tours of ecotourist and cultural interest

• Farmhouses

• Businesses producing traditional products

• Popular art workshops.

Finally, as far as the visitor is concerned, agrotourism is a practice which promotes a form of travel with respect for the environment and tradition, based on the visitor's acquaintance with the local culture, history and daily life. A comprehensive experience whereby the visitor is introduced to the local way of life and which combines leisure with awareness and sensitization to social, historical, environmental and other issues in each particular area.